The vision of a business and business navigation is achieved in Pharos by viewing key indicators as lighthouses with green or yellow or red colors and by viewing various indicator graphs.

PHAROS allows for early identification of problems by updating the graphs immediately after the end of each passed period..

Business navigation means to avoid traps and to identify business opportunities. A trap is, for example, to be inward looking and obsessed by costs rather than looking outwards to customer demands and requirements.

Cost consciousness is of course important for proper business navigation: to distinguish between good costs for material and labor and bad costs incurred by bad quality and bad service. Only costs that are directly involved in generating income should be accepted!

• If the company earns enough money to pay its cost
• If the cash-flow is positive
• How total performance is developing
• Which products have the highest added value
• Which products are most profitable
• Which customers contribute most to sales revenue
• The company's potential competitiveness
• sales/cost/profit for this period compared with same period last year

Unlike traditional accounting, PHAROS will suggest managers how to navigate his business in case one or more of these areas seem to be problematic! PHAROS will present easy-to-interpret information about these areas. Most of the data for this purpose can be taken from an accounting system used by your company or obtained from the information you have to collect in any case for running the business. PHAROS has a well-defined and easy to understand user interface.

• Identifying cost drives
• Quality monitoring
• Identifying the most revenue-generating customers
• Identifying the most profitable products and monitoring performance