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Toward
a Global Medical Village by
Polly Schneider |
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At
a time when funding for telemedicine
programs in the United States
is hitting an all-time low,
hampered by the federal budget
squeeze and national cost-cutting
measures in healthcare, foreign
governments and industries are
developing advanced telecommunications
networks to support healthcare
and other core services for
their citizens at home.
International telemedicine
can be as simple as interpreting
a radiology image sent by fax
or over broadband networks,
and sending an analysis by email
in return. Yet it also can involve
sophisticated remote monitoring
and surgical equipment, allowing
physicians to conduct examinations
and procedures on patients in
clinics thousands of miles away.
In the Pacific Rim, telemedicine
application development is rapidly
occurring, and in Europe, demand
for telemedicine videoconferencing
equipment is at levels similar
to those in the U.S., according
to Feedback Research Services,
Jacksonville, Ore., in its 1997
report, "The World Market
for Telemedicine Products and
Services." In particular,
those countries with robust,
growing economies--such as Japan,
Australia, Malaysia, Singapore,
Chilé, Argentina and
Brazil--are becoming hot markets
for information technology suppliers.
A telemedicine project linking
Thailand's Ministry of Public
Health and 20 hospitals for
distance learning, clinical
consultations, health information
access and administrative meetings
will go live this fall in Bangkok;
and Russia has installed satellite-based
videoconferencing for use by
universities and medical facilities,
according to news briefs posted
on the Telemedicine Information
Exchange Web site sponsored
by the Telemedicine Research
Center, Portland, Ore.
Increasingly, the U.S. academic
medical community is playing
a hand in promoting telemedicine
abroad. Many of the world's
leading tertiary care centers--the
Mayo Clinic, Stanford University
Medical Center, the Cleveland
Clinic and others--have established
links overseas to provide medical
services and education. Currently
there are 13 U.S. medical centers
involved in some form of international
telemedicine, according to a
survey of telemedicine programs
conducted by the Association
of Telemedicine Service Providers,
Portland, Ore. and Telemedicine
Today magazine. While most of
these programs are still in
experimental stages, they could
signal the beginnings of a financially
viable telemedicine movement.
Why should the average medical
center or delivery system care
about international collaborations
led by this country's top echelon
of healthcare providers? For
one, the research and experiments
under way at these institutions
may provide clues to how telemedicine
can effectively and economically
function over extremely long
distances and in communities
with minimal infrastructure
and technological sophistication.
Second, tertiary care centers
are increasingly facing the
same budget pressures as are
non teaching facilities; their
concepts could be applied throughout
the industry as a means to generate
new revenue streams abroad,
or make domestic programs more
practical.
UCLA's telemedicine department
has been conducting studies
on the economic feasibility
of telemedicine. "The main
initiative we are involved in
right now is to evolve telemedicine
from a value-added or ancillary
service into an integral part
of the overall health plan,"
says John Dionisio, PhD, director
of technology for UCLA's telemedicine
division. UCLA's fledgling teleradiology
consulting program with Chilé
has already produced profits
for the institution. Other providers
are also seeing a business case
develop for their international
efforts, in the form of direct
payment for consultations, or
from inpatient referrals.
With the glut of medical specialists
in this country, telemedicine
as a means to export U.S. medical
expertise could be a remarkable
new market. For example, foreign
patients who come to U.S. medical
centers for care sorely need
an affordable follow-up visit
when they return home, according
to international healthcare
informatics specialist Marion
Ball, vice president of First
Consulting, Baltimore. "This
could be a major economic boon
for this country."
In the big picture, international
telemedicine initiatives could
be the catalyst for a futuristic
healthcare model: the international
integrated delivery system--one
that spans oceans, continents
and cultures, not just cities
and state lines. Dionisio boils
it down to this: "The whole
point is to connect practitioners
so that it doesn't matter that
you cross international borders." |
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| Mayo
in the Middle East |
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| Jordan's
King Hussein has been a long-time
patient of the Mayo Clinic, Rochester,
Minn., and like many foreign dignitaries
who travel to Mayo for specialized
care, he was impressed by the
facility and its state-of-the
art medical equipment. A tour
he took of the telemedicine department
sparked what is now an active
telemedicine relationship between
Mayo and two hospitals in Jordan's
capital, Amman.
The King wanted to provide
his citizens access to the world's
best medical care, without sending
critically ill patients all
the way to Rochester. Mayo is
now coming to Jordan, through
an ongoing, satellite-based,
live and interactive continuing
medical education (CME) program.
Since the program began 18 months
ago, Jordanian physicians have
chosen the topics for Mayo to
develop into CME sessions.
A full-motion, interactive
video satellite system was also
installed, but because they
are so expensive, just a few
clinical consultations have
occurred, according to Marvin
Mitchell, head of video communications
and visual services and administrator
of Mayo's telehealthcare center.
Since Jordan's government pays
for the country's healthcare,
it must pay for the equipment,
transmission costs and Mayo's
clinical fee--a heavy burden
for a country poor in comparison
to its oil-rich neighbors.
Mayo is now developing less
expensive store-and-forward
technology that will be prototyped
at a hospital in the United
Arab Emirates in 1998. Mayo
plans on an evolving program
of clinical consultations there,
made financially possible by
the new technology which will
transmit voice, data and radiology
images to Mayo in one file over
ISDN lines, at a high resolution
but using low bandwidth. Mayo
is trying to limit face-to-face
consultations to keep costs
down. "In many cases, a
phone call will suffice, versus
a fully interactive videoconference,"
Mitchell says.
For Mayo, one of the world's
most renowned medical institutions,
international telemedicine is
a natural spin-off of its already
thriving global business. Mayo
specialists see 10,000 to 12,000
patients every year from the
Middle East, Europe and South
America, out of a total of 400,000
that come to Rochester. Foreign
patients are financially significant
for Mayo, accounting for 10
to 12 percent of its patient
revenue, according to Mitchell.
Nevertheless, Mitchell insists
that the international telemedicine
and teleconferencing programs
are not considered a revenue
stream. "We are an educational
institution, and one of our
missions is to promote medical
education," he says. And
clinically, he adds, "By
providing them (the foreign
hospital) a means to triage
cases before the transport,
we can perhaps save them some
money."
Without a doubt, these transoceanic
links will cultivate Mayo's
distinguished international
reputation and steady flow of
overseas patients. "Our
hope is that this will provide
additional referrals to Mayo
sometime in the future,"
Mitchell concedes. |
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| Medical
centers as knowledge exporters |
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| "Grant
funds are shrinking, revenue from
direct patient care is shrinking,
and we need to keep the educational
and research engine moving,"
says Kevin Fitzpatrick, director
of corporate international programs
at Baylor College of Medicine,
Houston, Texas. "We need
to look for new revenue streams
to do that." Baylor made
headlines when its world famous
heart surgeon Michael DeBakey
served as a consultant to the
medical team that performed
heart surgery on Russian President
Boris Yeltsin in 1996. DeBakey,
a proponent of telemedicine
since the 1960s, also was involved
in a telemedicine demonstration
that year using the Internet
to link Moscow State University
with Baylor for an educational
program on heart disease. But
Baylor has now set its sights
on the "Health Channel,"
a new digital satellite-delivered
continuing medical and nursing
education service the institution
will market worldwide.
"Baylor is interested
in reversing the traditional
flow of services that an academic
medical center provides internationally,"
Fitzpatrick says. "Traditionally
we've been patient importers.
We want to turn now to be knowledge
exporters."
The satellite service initially
will be delivered through an
18-inch satellite dish to homes
in Canada, the U.S. and Mexico.
For $99 a month, including hardware
and installation, users will
receive 40 hours of programming
a month--which Fitzpatrick says
will later increase to 12 hours
a day. While it won't be interactive,
it is filling a need for medical
education without the expense
of traveling, according to Fitzpatrick.
The new digital service, provided
by EchoStar Communications Corp.,
Englewood, Colo., has made such
international broadcasts more
affordable.
"It suddenly allows me
to get distance education to
a very wide group of individuals
for what it used to cost to
do one hour of ISDN connection
to a single site in central
Europe," Fitzpatrick explains.
While such a service could be
surpassed by much cheaper Internet-based
programs in the future, Fitzpatrick
says the service is still needed
in rural areas that may not
have Internet access yet: "I
don't see this as competitive
with the Internet but complementary."
The spread of digital satellite
technology in the next few years
will play a big role in driving
down the costs of bandwidth
for phone and fax lines, and
eventually video, according
to David Balch, director of
telemedicine at the East Carolina
University Medical Center, Greenville,
N.C. Predicts Balch: "This
will change the nature of the
global telecommunications infrastructure."
Desktop telemedicine stations
are also maturing and are poised
to dramatically lower costs
from the larger workstations
that require a separate room.
Using the Internet to transmit
images and data, or to conduct
teleconferences or consultations,
is another less-expensive alternative.
East Carolina has tested store-and-forward
technology over the Internet
in Asia and Australia--with
good results, Balch relates.
"The Web is really maturing,"
he says. "That will be
a big factor in making this
affordable."
UCLA is also exploring the
Internet for international links,
yet Dionisio acknowledges that
speed and security issues remain
prohibitive. "One of the
assumptions here is that the
Internet will become a safe
and secure enough transport
for medical information,"
he says.
Mayo's Mitchell is even more
wary of the Internet because
of the transmission delays that
will occur with large image
files, and because of the high
security risk of some of its
international patients: "Mayo
deals with a lot of heads of
state. There is a good strategic
advantage for people to find
that data."
Instead, Mayo is focusing on
continuing its in-house development.
In conjunction with The Method
Factory, a Boston-based systems
integrator, Mayo's programmers
are now building a technology
that will prevent the image
loss that typically comes with
compression technology. This
"loss-less" technology
is something physicians have
specifically requested. |
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| Asia:
Keep the medicine--send technology |
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| With
all the technology continuously
under development and testing
in this country, a potentially
explosive area for U.S. organizations
is providing the technical expertise
for other countries to set up
their own internal telemedicine
networks--particularly those countries
with large rural populations,
such as in Latin America and parts
of Asia. In contrast to the regulatory
climate here in the States, many
foreign governments are the driving
force behind telemedicine in an
effort to economically provide
good care to rural areas where
doctors are scarce.
For example, East Carolina
University Medical Center plans
to help developing nations design
and install telemedicine networks
through Telemedicine Technologies
Company (TTC), a recently formed
local consulting company in
which the university has a majority
interest. TTC is one of the
partners helping to develop
a "multimedia super corridor"
in Malaysia, a $2 billion project
that will install the infrastructure
to support a 20-mile long office
park designed to attract foreign
high-tech firms. TTC is also
pursuing contracts for telemedicine
networks in China, according
to Balch. In Asia, says Balch,
the appeal for U.S. expertise
is primarily for technology
rather than clinical knowledge.
"They don't care so much
about Western medicine."
Balch sees international telemedicine
as a means to boost the university's
network here at home, rather
than as an additional revenue-generator
through medical education or
consultation. East Carolina
has one of the oldest telemedicine
networks in the country, a 12-site
network that spans 10,000 square
miles and sustains education
and clinical consultations in
32 medical specialties. The
network got its start in 1987
in distance education, based
on microwave technology that
linked the medical center with
other universities in the state.
Now, the network operates in
a hybrid environment of microwave,
T1, ATM, ISDN and phone lines,
and has supported more than
1,700 consultations. An important
part of the network's mission
is continuing research and development
at its testing laboratory--research
that is threatened by dwindling
federal grant money, says Balch.
Both the profits from the international
projects and the techniques
will be invested back into the
program in North Carolina, which
faces similar challenges of
bringing high quality medical
care to isolated communities
throughout the state. |
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| International
projects advance telemedicine
at home |
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| International
telemedicine may be a means to
close the gap between the U.S.
and other countries in both medicine
and technology. In many cases,
the needs of rural America and
Third World countries may not
be far apart; both make good candidates
for telemedicine.
Says Santa Monica, California-based
international telemedicine consultant
David Krasnow, MD: "International
projects provide a fertile learning
agar from which to test theories,
adapt to cultural diversity
and trouble-shoot technological
challenges. We have as much
to learn from international
interactions as they from us."
For example, many European
countries are years ahead of
the U.S. in achieving standards--one
of the greatest barriers to
the practical use of telemedicine,
according to First Consulting's
Ball. (See "National and
Global Barriers to Telemedicine,"
below.)
And, says Krasnow, other countries
may be able to improve upon
our failures. "(They) know
that they must develop a financially
sustainable network." For
example, In Latin American countries,
he says, the financial risk
will likely be spread among
several network partners representing
a number of industries.
Such lessons may be of great
value to those in this industry
who are skeptical of the business
application of telemedicine.
"As a revenue stream, I
think it will be a ways off,
if ever," voices James
Bair, Stanford University Medical
Center's director of international
medical services.
Even the Mayo Clinic, with
an active domestic telemedicine
program since 1986, is still
struggling with how to integrate
telemedicine into daily practice.
"Mayo has never stepped
up telemedicine as a business,
and to be able to make it flourish,
it has to do this," Mitchell
observes. Still, he admits,
telemedicine will never take
precedence over traditional
patient visits: "We certainly
would not turn away a patient
at the Mayo Clinic who comes
here physically for someone
who comes electronically."
What could result from this
growing demand for international
telemedicine is a greater urgency
for the U.S. healthcare industry
to resolve the legal, financial
and cultural issues preventing
its growth here--lest we get
left behind on the information
superbahn by our global neighbors.
Feedback Research Services estimates
that Europe and the Pacific
Rim could spend $1.4 billion
on telemedicine products and
services by the year 2001. If
the United States fails to make
telemedicine workable, predicts
Balch, we may find the tables
turned as international providers
begin to compete for American
patients in rural or underserved
areas. "I can envision
a country setting up offshore
sites for telemedicine to provide
services to clinics in the U.S."
But competitive fears in the
end may be overshadowed by increased
collaboration between countries
in solving common problems,
resulting in the progression
and even success of telemedicine
in delivering healthcare worldwide.
In small ways, this is already
happening. Out of a need to
make telemedicine services more
affordable for its international
clients, Mayo is working on
a fee schedule to allow complex
consultations involving multiple
physicians, diagnoses and tests
to be packaged in one up-front
cost. Such fees will also be
applied to its domestic program.
According to Mitchell, providing
a means for physicians in any
country to take care of their
patients at home is where the
future of telemedicine lies.
This idea, so simple and so
universal, is powerful enough
to one day transcend not only
the boundaries between caregivers
and communities in this country,
but also the physical and cultural
boundaries that separate all
of us around the world. |
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| National
and Global Barriers to Telemedicine |
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| Since
its beginnings, the U.S. telemedicine
market has been plagued by a tangle
of legal and regulatory barriers--the
most prominent being lack of reimbursement
and state medical licensure regulations
that prohibit physicians from
practicing medicine over state
lines. And physicians may be concerned
about losing their patients, or
losing control over them, if out-of-town
specialists are readily available
through electronic links.
But there is progress: An amendment
in the Balanced Budget Act of
1997 will allow Medicare reimbursement
of telemedicine consultations
for beneficiaries living in
counties defined by the feds
as medically underserved. California
and Texas passed laws mandating
reimbursement by private insurers
and Medicaid, and provisions
of the Telecommunications Act
enacted by the FCC will provide
better access to affordable
telecom services in rural areas.
Still, there is a long road
ahead before telemedicine can
be widely deployed in this country.
"It's not growing at the
rate we think it can overseas,"
says David Balch, director of
telemedicine at the East Carolina
University Medical Center, Greenville,
N.C.
In much of the world, healthcare
is government-provided, and
physicians are often licensed
nationally, rather than at a
state or regional level. "A
lot of these international relationships
are easier to establish because
there aren't as many regulations
and legal issues to discuss,"
observes John Dionisio, PhD,
director of technology for UCLA's
telemedicine department.
Yet James Bair, director of
international medical services
at Stanford University Medical
Center, Palo Alto, Calif., says
working with foreign governments
can still be a deterrent. "The
regulatory environments in a
lot of the Asian Pacific countries
where we are active are not
as stringent as our own, but
government control over all
forms of healthcare and telecommunications
could present problems."
Other barriers, such as the
lack of standards and the high
cost of infrastructure, equipment
and ongoing support are universal.
"There are great inconsistencies
from nation to nation in their
telecommunications capacities,
and there are great inconsistencies
here in the U.S. from institution
to institution," Bair explains.
Poor infrastructure and lack
of technical sophistication
is commonly cited as one of
the biggest stumbling blocks
of working in developing economies.
Yet in some parts of the Third
World, the telecommunications
infrastructure is quickly becoming
more advanced than it is in
the U.S.: Previously unwired
countries in Africa, Asia and
Latin America are moving directly
into fiber-optic and wireless
networks.
Scores of standards organizations
in the U.S. and Europe are working
on the various standards necessary
to make telemedicine fly--including
interoperability and data exchange,
privacy and security, protocols,
and practice guidelines. Health
On the Net Foundation, Geneva,
Switzerland, an international
non-profit organization promoting
use of the Internet in healthcare,
is working on a code of ethics
for telemedicine.
Because telemedicine information
technology is still evolving,
even basic system functionality
has not matured. Stanford has
all but abandoned its domestic
and international clinical telemedicine
projects because of unresolved
business and technical issues,
including the security and functionality
of a third-party store-and-forward
system. "It was not economically
viable, nor did we see that
the software was really ready
to accommodate clinical consultations,"
Bair says. Instead, the institution
will focus on its growing educational
teleconferences with countries
in the Pacific Rim, where Stanford
gets most of its international
patients. Currently, Stanford
conducts monthly teleconferences
between Stanford faculty and
specialists at hospitals in
Manila and Singapore-- free
of charge.
Finally, the importance of
understanding the intricacies
of cultural and language differences
cannot be underestimated; culture
greatly influences the practice
of medicine. Even something
as simple as encouraging feedback
can be a challenge, Bair points
out: "We coach our professors
before they give the lecture
to please ask the audience to
interrupt them and give them
questions. In Singapore, the
audiences are very reluctant
to raise any questions, to challenge
the professor." |
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| Wired
for the Rich? |
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International
telemedicine remains out of
reach for most of the world's
population-- for now
Until the costs of telemedicine
and telecommunications technology
come down, international projects
may be confined to large, well-known,
tertiary care centers. And since
foreign hospitals typically
have to foot the bill for both
the technology and the connection
time, beneficiaries are largely
the wealthy and/or politically-connected.
"If you're looking for
a full blown workstation that
can handle all those functions,
cardiology images and so forth,
at the resolution we require,
you're probably looking at $100,000
to $125,000 per workstation,"
says Marvin Mitchell, administrator
of the telehealthcare center
at the Mayo Clinic, Rochester,
Minn. "A lot of countries
just can't afford that."
Part of the problem is that
some U.S. medical centers have
goals of attracting wealthy
foreign patients who can pay
a
premium, according to David
Krasnow, MD, a clinical and
international telemedicine consultant
and executive director of the
California office of Volunteer
Optometric Services to Humanity.
"From a professional standpoint,
I'm not comfortable with that,"
he says.
Yet some internationally inclined
organizations like UCLA are
directing research and development
into the grass-roots application
of telemedicine. UCLA is providing
radiology interpretations to
a hospital in Santiago, Chilé,
based on in-house-developed
and third-party technology UCLA
installed there. The experience
has forced UCLA's telemedicine
department to adapt the technology
to meet the comfort level of
the users in Chilé, who
had limited computer experience,
according to John Dionisio,
PhD, director of technology
for UCLA's telemedicine department.
UCLA also had to learn how to
work within the confines of
the existing technology at the
hospital. "There are certain
constraints which in the long
run work out really well because
they test your limits,"
he observes.
The Chilean project has fueled
UCLA with ideas on how to bring
similar technology to low-income
neighborhoods in America through
low-level PCs, or telemedicine
mobiles that could travel to
poor communities to deliver
care.
In its tele-educational programs
in Latin America, The Cleveland
Clinic is also discovering that
telemedicine can benefit a larger
audience than the upper classes.
A current program with the Dominican
Republic provides free lectures
to any physician on the island.
Another program with Ecuador
was two-way: Cleveland Clinic
physicians had the opportunity
to learn about tropical diseases
from Ecuadoran physicians.
International nonprofit organizations
like SatelLife, Paris, France,
are helping to provide communications
capabilities to many Third World
countries that have none. Through
low-earth-orbit satellite and
telephone-based networks, SatelLife
has so far reached 4,000 healthcare
workers in 30 countries who
are now able to communicate
with each other through email,
and retrieve healthcare information
through the Internet.
There may be the possibility
for smaller, nontertiary care
centers in the U.S. to participate
in global telemedicine through
"sister organization"
relationships with small hospitals
and clinics abroad, according
to international healthcare
informatics specialist Marion
Ball, vice president of First
Consulting, Baltimore. She believes
there is an altruistic vision
in all of this for U.S. healthcare
organizations to help improve
the quality of global healthcare:
"This will give us the
opportunity to give something
very valuable to the world."
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